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Weekliii Round-Up: News on Thick Data VS. Big Data and How Custom Applications Benefit Your Business

Get to know the value of custom software development services in our latest email newsletter, now online! View the February 2020 Newsletter now.

Digital Twin technology is valuable, but how do you make it work for your business? Learn more in this week's #DailyBrainCandiii post.

We know that all data is not created equally. Here is the case for incorporating "Thick Data" alongside your Big Data resources. What exactly does "Thick Data" mean? Find out more in this week's #DailyBrainCandiii post.

Thick Data is data brought to light using qualitative, ethnographic research methods that uncover people’s emotions, stories, and models of their world. It’s the sticky stuff that’s difficult to quantify. It comes to us in the form of a small sample size and in return we get an incredible depth of meanings and stories. Thick Data is the opposite of Big Data, which is quantitative data at a large scale that involves new technologies around capturing, storing, and analyzing. For Big Data to be analyzable, it must use normalizing, standardizing, defining, clustering, all processes that strips the the data set of context, meaning, and stories. Thick Data can rescue Big Data from the context-loss that comes with the processes of making it usable.

Managing and organizing data is simple with the right tools. When working with enterprise spatial data, Big Data, and Data Lakes, discover how the Integrated Marco Studio tools for Esri's ArcMap and ArcGIS Pro platforms help teams sort through their Geographic Information System (GIS) mapping resources. View full application details, use cases, and more at now.


#DailyBrainCandiii and #WeekliiiRoundUp are inspired by brain candiii, a division of Integrated Informatics that develops Geographic Information System (GIS) training for Energy and Natural Resources professionals.


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